Two-Day Waterproofing and Foundation Repair Sales Training Bootcamp!
The Industry Premiere Sales Training Event!
Presented by Effectus Leadership
Invest in your company and your sales team in 2025!
Our attendees regularly go back into the field with amazing results.
Topics Shared
A modern, consultative model tailored for home service—emphasizing trust, expertise, and value rather than transactional selling. Think of it as the evolution of old-school pitches into relationship-driven consultations.
Tailored sales training that blends real-world waterproofing and foundation repair industry insights with proven frameworks designed to significantly raise closing rates.
Equipping your team to compete successfully against large competitors by leveraging personalization, local authority, and consultative service.
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Consultant-vs-Salesperson Mindset
Shifting from selling features to acting as a trusted advisor—asking deeper questions, diagnosing needs, and building credibility. Studies show the consultative close improves trust and outcomes significantly.
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Top-Notch Inside & Outside Inspections
Training your team to conduct thorough, professional inspections that uncover hidden issues—positioning your service as essential and elevating perceived value.
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The Complete No-Pressure Sales Process
A structured process that prioritizes clarity, empathy, and autonomy—keeping the customer in control and reducing resistance.
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Clarify–Discuss–Defuse Closing Technique
Model the Defuse, Discover, Discuss framework—this approach neutralizes objections, uncovers underlying concerns, and engages the prospect collaboratively to resolve issues and move forward.
Three-Step Follow-Up Program
Persistent yet respectful follow-up that builds on the consultative relationship. This structured sequence helps maintain momentum, answer lingering questions, and secure close without being intrusive.
Meet The Trainers
Bill Crawford spent 15 years as an Owner of a basement waterproofing company in Chicago. His companies, Rainmaker Internet Marketing and Rainmaker for Contractors, have been serving Contractors for over 12 years. Bill has served at a Basement Health Association Board Member since 2005 and is the former President.
John Bryant has 36 years in basement waterproofing and foundation repair. Helped create a $37 million waterproofing/foundation repair company and have trained countless sales professionals. Two of his sales reps sold over $2 million last year alone. That is more than most waterproofing companies do the entire year. If you’ve attended any of the Basement Health Association’s conferences, you know you are in for a treat.
Bill Crawford
Rainmaker For Contractors
For 15 years, Bill was a franchise-owner in the Chicago market for an industry-leading waterproofing company, winning co- Franchise of the Year award and 9 Franchise of the Month awards.
John Bryant
AquaGuard Waterproofing
In 1988, John was introduced into the waterproofing industry and began his in-home sales journey. He helped take a small waterproofing company from $1 million in annual sales to $37 million.